Mormonism Explained

The Mormon Stories Playbook

Inside John Dehlin’s Million Dollar Formula for Leading Members Out of the Church

Key Takeaway

The lawsuit is the visible surface of the story. What it points at — a twenty-year editorial operation, a seven-figure nonprofit, a 2021 IRS whistleblower complaint, and documented audience confusion — is what this investigation examines.

Key Takeaway

A believing fifth-generation Latter-day Saint launched a podcast in 2005 with a stated mission to help members remain in the Church. Twenty-one years later, that same person is a federal defendant running a seven-figure nonprofit whose revenue has grown nineteen-fold since launch. Between those two moments, something changed — and the financial record tracks the change precisely.

Key Takeaway

Five design choices that individually might read as coincidence — but taken together describe the Church’s own visual system. Paragraph 48 of the federal complaint alleges the blue Mormon Stories logo was adopted “with full knowledge” of the Church’s Light-Rays Design Marks.

Key Takeaway

The confusion is not abstract. Real Latter-day Saints — including prospective converts and members trying to reactivate — arrived at the podcast thinking they had found the Church. Some did so recently. Some did so years ago. The pattern is consistent.

Key Takeaway – Part 1

The December 2022 rebrand was not subtle. Five specific design elements mirror the Church’s visual system. Contemporaneous audience confusion is documented in the lawsuit’s own exhibits. The Church asked for one short opening-of-episode disclaimer. Dehlin refused. The most plausible reason to refuse is that the ambiguity itself has business value.

Key Takeaway – Part 1

The pattern is repeatable, predictable, and effective. A listener who consumes fifty episodes of this formula will walk away believing painful Church experiences are typical, not exceptional — regardless of whether any single claim in any single episode is factually inaccurate.

Key Takeaway – Part II

The formula does not require individual claims to be false. It requires only that the cumulative portrait be unbalanced in one direction, episode after episode, for twenty years. Dehlin very likely believes what he is saying. That does not change what the pattern produces for the listener.

Key Takeaway

This is one claim. Across three recent episodes, we documented twenty-two. The full tables follow — every claim timestamped, every rebuttal sourced against primary documents.

Key Takeaway – Part III

Twenty-two documented claims across three episodes. Every claim timestamped, every rebuttal sourced against primary documents. This is not sample bias — the same editorial posture repeats across hundreds of other episodes. The question is not whether Mormon Stories is critical of the Church. The question is whether its portrayals are accurate. The evidence, in three recent episodes alone, suggests that often they are not.

Key Takeaway

Twenty-two documented claims across three episodes. Every claim timestamped, every rebuttal sourced against primary documents. This is not sample bias — the same editorial posture repeats across hundreds of other episodes. The question is not whether Mormon Stories is critical of the Church. The question is whether its portrayals are accurate. The evidence, in three recent episodes alone, suggests that often they are not.

Key Takeaway

A podcast that began in 2005 as a mission to keep people in the Church is now a seven-figure nonprofit that generates revenue from the people who leave it. That is the engine. That is what the rebranded logo is actually drawing new listeners into.

Key Takeaway – Part V

Mormon Stories does not cause faith transitions. But for many Latter-day Saints, it is the voice in the room when a family fractures. The formula does not just produce statistical imbalance — it produces divorced spouses, alienated adult children, and Christmas dinners that skip the prayer.

“Dehlin is not running a grift. He sincerely believes what he says. He believes the Church’s truth claims are false, he believes members are being harmed by those claims, and he believes he is helping people who are suffering. The financial growth of the podcast does not prove his motives are financial — it proves the audience he serves is real. The branding similarities are accidents of design in a space where the visual vocabulary is inherently Mormon. The lawsuit is a large institution using its resources to silence a smaller critic. And Austin Fife’s ‘formula’ is just what it looks like when a critical podcast does its job: centering the stories the Church refuses to center. If the cumulative picture is unbalanced toward departure, that is because the balance is correcting for a lifetime of imbalance in the other direction.”

Key Takeaway – Part VI

Belief does not neutralize effect. A sincere guide who leads a hiker off a cliff is not less responsible because they sincerely believed the path was safe. The question is not whether John Dehlin is a fraud. The question is whether the machine he has built consistently misrepresents the Church in ways that would survive peer review. On the documented evidence, it does not.

Frequently Asked Questions About Mormon Stories and John Dehlin

Is the Mormon Stories podcast affiliated with the LDS Church?
Why did the LDS Church sue Mormon Stories?
Who is John Dehlin?
When was John Dehlin excommunicated?
How much money does Mormon Stories make?
What is John Dehlin’s salary at Mormon Stories?
Was there an IRS whistleblower complaint against Mormon Stories?
Is Mormon Stories biased against the LDS Church?
What is the Open Stories Foundation?
How many subscribers does Mormon Stories have?
Does the LDS Church own the trademark for the word “Mormon”?
What is the Mormon Stories editorial formula?
When did Mormon Stories change its logo?
Did John Dehlin refuse a disclaimer?
Where can I read the Mormon Stories lawsuit complaint?